Strategy Intern - Culture, Insights & Brand

We are looking for a strategist-in-the-making who can move fluently between culture and commerce. Someone who reads the cultural moment clearly - and then connects it to what actually matters for a brand's business.

You will join our Strategy team in Stockholm, working alongside Brand Directors and Communication Specialists on briefs across fashion, beauty, tech, entertainment, art, and food & beverage. The work spans the full strategic arc: from cultural and consumer insight, through brand positioning and campaign strategy, to measuring real-world impact for our clients.

The best candidate is equally comfortable analysing a trend report and interrogating a business objective. Creativity without strategic rigour is just inspiration - here, we turn it into results.

What you will do

• Track and analyse cultural trends, consumer behaviors, and market shifts to build insight foundations for strategy
• Translate cultural observations into actionable strategic recommendations with clear business relevance
• Support brand strategy development - positioning, messaging, audience definition - rooted in both insight and commercial thinking
• Contribute to campaign development from brief to concept, ensuring strategic clarity at every stage
• Develop presentations and strategic deliverables for client-facing work
• Support tracking and measurement to evaluate campaign effectiveness and business outcomes

What we offer

• A hands-on role with real strategic responsibility from day one
• Mentorship and career coaching from experienced strategists and brand directors
• Exposure to a diverse portfolio of well-known brands across the creative industries
• A fast-moving environment where creative thinking and business impact go hand in hand

Who you are

• You think in both directions - from culture inward to the brand, and from business objectives outward to the audience
• Genuinely curious about culture, consumer behavior, and what makes brands relevant - and you know how to make that curiosity useful
• A strong communicator who can build a clear, compelling argument - in a deck, in a room, or in a brief
• Background in brand strategy, marketing, business, cultural studies, media, sociology, or a related field
• Proactive, structured in your thinking, and comfortable navigating ambiguity
• Eligible to receive academic credit for the internship period

At Patriksson we can offer you an exciting environment, working with multiple well-known brands in the creative industries (fashion, beauty, tech, entertainment, art, food and beverage, hospitality, and more). You will get the chance to work on a variety of projects and become part of a team that offers unique challenges and approaches to creative strategy.

This is a full-time internship, based at our Stockholm Office, 5 days a week during Autumn 2026. As an Intern at Patriksson, candidates should be eligible to receive academic credit. Our internship programs typically span a duration of minimum 3 to 6 mounts, providing interns with a comprehensive and immersive experience in their chosen field.